MONI BEWEGT
MONI BEWEGT
SUMMARY
Coach and personal Trainer Monika Fladischer, who goes by “Moni Bewegt” (Moni Moves), came to me in need of design. All she wanted at the time was a business card – but after analysing her brand, it was clear that a new Logo and Brand Identity would be a better way to start.
After getting to know Moni a bit, and going through some brand personality questions, I figured out her ideal brand colors and visual language. It was evident that I was going to be creating something that has a certain level of dynamic, while keeping it simple and clear.
Monika expressed the wish that she’d like a check-symbol in her Logo, as for her, it stands for getting things done. As to not go down the “Nike” route, I found a way to merge that symbol into her initials. This sneaky way of including a symbol was exactly what she was looking for in her minimalistic style preferences.
LOGO DESIGN
Here, you can have a look at a few layout pages with illustrations, as well as some illustrations on their own. Of course, I cannot spoil too much of the story!
