SANDRA MÜNZER
SANDRA MÜNZER
SUMMARY
Coach and personal Trainer Monika Fladischer, who goes by “Moni Bewegt” (Moni Moves), came to me in need of design. All she wanted at the time was a business card – but after analysing her brand, it was clear that a new Logo and Brand Identity would be a better way to start.
After getting to know Moni a bit, and going through some brand personality questions, I figured out her ideal brand colors and visual language. It was evident that I was going to be creating something that has a certain level of dynamic, while keeping it simple and clear.
LOGO DESIGN
Sandra came to me already knowing what she wanted – two hands holding a sun. I was able to choose the pose of the hands and the style of the sun. After trying out a few different versions and struggling to the three-dimensionality, I ended up at the pose you can see below. The sun was to be gold, while the hands remain simple linear. The result was exactly what she was looking for in her whimsical style preferences.
In addition to the new Logo, I curated a new brand color palette that fits her niche, therefore choosing colors with spiritual connotations such as the deep purple and blue with a purple hue. To complete the concept, I chose fonts that would achieve the slight Boho-Feel she was looking for, while not going over the top, for her Logo as well as the rest of her marketing material.
Here, you can have a look at the business card I created for Sandra, aligning with her wish for a clear and simple design and printing with gold embellishments..
BUSINESS CARD
To bring her business forward and offer her services online, a website was needed. I was responsible for making a screen design that organises all of her descriptive texts and aesthetic images, and made her offers visible and understandable.
