MONI BEWEGT
MONI BEWEGT
SUMMARY
Coach and personal Trainer Monika Fladischer, who goes by “Moni Bewegt” (Moni Moves), came to me in need of design. All she wanted at the time was a business card – but after analysing her brand, it was clear that a new Logo and Brand Identity would be a better way to start.
After getting to know Moni a bit, and going through some brand personality questions, I figured out her ideal brand colors and visual language. It was evident that I was going to be creating something that has a certain level of dynamic, while keeping it simple and clear.
Monika expressed the wish that she’d like an infinity sign AND a check-symbol in her Logo, as for her, they stand for consistency and getting things done. As to not go down the “Nike” route with the “check”, I found a way to merge that symbol into her initials, along with the infinity symbol. This sneaky way of including the symbols into the typography was exactly what she was looking for in her minimalistic style preferences.
LOGO DESIGN
In addition to the new Logo, I curated a new brand color palette full of greens (the color that represents vitality, which she wanted her brand to embody) and chose the fonts that would go well with the shape language of the logo and would be clear and easily readable text fonts for her products, digital as well as in print.
Here, you can have a look at the business card I created for Moni, aligning with her wish for a clear and simple design that includes a picture of her.
