BUNTIFAX
BUNTIFAX
SUMMARY
Buntifax offers sensormotoric development support for children with developmental issues. The founder Marie-Sophie is a loving person who has chosen this career path out of passion. Her goal is to improve the children's motor and sensory skills through targeted exercises and individual care, helping them to reach their full potential.
She told me about her wish to appeal to parents with the design, appearing professional and competent, but still conveying a childlike joy and trustworthiness. In my designs and the guidelines set for her content, her gentle personality and competence get to shine through.
VISUAL IDENTITY / LOGO / MASCOT
In the Logo, the mascot “Buntifant” is combined with a simple and minimal font. The color scheme called for natural, yet vibrant shades – to contrast the soft purple, I added a sunny turmeric-yellow and a matcha-esque green. Instead of black, a deep charcoal grey is used, alternating with a light powdery grey.
From the name „Buntifax“ came the mascot „Buntifant“. The Buntifant‘s shape and pose is inspired by baby elephants and their innocent, clumsy-cute demeanour, the soft purple color is meant to evoke patience and calmness.
The Buntifant also acts as a tool for Sophie to give the kids a playful association with her sessions. It’s supposed to feel relatable to the kids – baby elephants have ears double the size of their head, curious little trunks and shaky legs with which they stumble and roll through the first weeks of their life. Slowly, they learn how to control their ears, their trunk and their legs just like their older peers do, and they are loveable at any stage of this process. This is how Sophie wants her young clients to view their own journey to learning and growing in her therapy.
MARKETING MATERIAL
For Sophie’s Website, I created a design and guideline that would ensure the athmosphere I had set up for her brand would be consistent in her online presence. The layout should be kept bright, clear and minimal, carefully interlaced with pictures of her, the practice and example clients, as well as the mascot. In the text on her website, the children as well as the parents are adressed in a letter format, directly speaking to them in a trustworthy and genuine tone.
The most important off-line marketing material for Sophie were her business cards. They simply describe what she does and how to reach her in clear sans-serif fonts on a calm purple background.
On the bright side of the business card, nothing besides the logo was needed – the slogan and the mascot in the logo communicate all that is needed.